Hiring Hint from Mel Kleiman : Marketing Approach to Recruiting
like bathing-if you don't do it all the time you begin to
smell bad, so never stop looking for your next great employee.
Recruit new employees in the same manner you recruit new
customers - consistently and proactively. In other words,
take a marketing approach to recruiting.
conscious of the message given by everything an applicant
sees, including ads, application forms and facilities. Use
every tool available to attract new employees and develop
creative alternatives to the "Help Wanted" sign
and classified ads.
Your current great employees are the best source for future
great employees, so make a point of periodically asking
them for referrals. Make sure you do everything in your
power to retain your great employees, but if for any reason
you lose one, make sure you keep in contact with them for
future rehire or referral of other candidates.
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